Person Reading Marketing Report

Marketing and Communications

Communicate your brand.
In 1952, The Conference Board debuted its first marketing conference in New York City. Today we host more than 28 events related to marketing, branding, and communications. Through an extended network and the strong statistical base of our Consumer Research Center, we offer senior marketing and communications executives the opportunities to share knowledge about branding strategies, innovations, and building employee brands.

Featured Programs:

The Consumer Research Center (www.conference-board.org/economics/crc.cfm)

Consumer Spending Trends (www.consumerspendingtrends.org/)

Consumer Internet Barometer (www.consumerinternetbarometer.us/)

Events/Forums

Conferences

Extending Your Brand to Employees Conference

Marketing Conference

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Councils

Polish Council of Marketing Executives
Senior executives from large, major retailing, manufacturing, and service companies operating in the Polish market exchange ideas and experiences on topical marketing issues.

Council on Corporate Communication Strategy II
Council meetings are designed to encourage candid and rich exchange of ideas, problem-solving and benchmarking opportunities, strategic debate, and peer relationship building among Council members.

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Research Working Group

Latino Market Collaborative
This working group will bring together a unique network of executives from leading organizations to take part in a series of consultative meetings — both in-person and online — to explore the challenges of this new and emerging market.

Measuring and Managing Return on Marketing Investment
This Research Working Group will address quantifying marketing results that are specifically tied to financial objectives.

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Webcast

The Next Wave of Web 2.0 and Web 3D Powered Communications
Inspiring and Enabling Your Employees and Customers

Publications

Executive Action Reports

What Others Think of You Matters: Manage and Boost Your Corporate Reputation Using Social Media
Podcasts. Blogs. Virtual Worlds. Today's media landscape is evolving, stretching far beyond traditional radio, television, and print, and the days of managing your company's reputation with just a press release are history.

Connecting Emotions and Personality to Your Corporate Image and Brands

When it comes to building and maintaining a corporate brand, today's democratized market is no place for top-down, hierarchical thinking. In this climate, an authoritative tone is as apt to cause resentment as it is to increase sales.

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Research Reports

A Marketer's Guide to Discretionary Income

About 73 million households in the United States have some discretionary income at their disposal, up from nearly 57 million in 2002.

The Global Luxury Market
This report offers a cross-cultural perspective on consumers' attitudes toward luxury and explores how those attitudes influence consumers in different markets.