| Central to the Center’s activities will be the ongoing, in-depth research required to ensure you have the most valuable insights into the rapidly evolving landscape of corporate citizenship and sustainability (CC&S) practices. The Center will engage in three primary types of research: |
| Research Type |
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Questions Answered |
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Yields |
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Enables Business Actions, such as: |
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Primary Impact |
| Situational Awareness Research |
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"Where do we and others stand?" |
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Comparative standings on researched topics |
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▪Measuring and tracking performance relative to others
▪Changing/adjusting priorities
▪Building internal corporate awareness |
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Tactical |
| Market Issues Research |
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"What topic do we need to understand better?" |
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In-depth topic comprehension on issues |
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▪Changing people, processes, practices, technologies, resources
▪Educating and training management and workforce
▪Extending CC&S to vendors and suppliers |
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Strategic |
| Business Case Research |
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"Which CC&S opportunities should we invest (more) in?" |
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Development of business model and decision support frameworks |
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▪Identifying key business case elements
▪Determining how to measure/quantify each element’s impact
▪Linking CC&S investments to market outcomes |
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Groundbreaking |
Mission